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On-page and Off-page Optimization by Richard Vanderhurst

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on and off page by Richard Vanderhurst

With all of the hot subjects in SEO these days, it’s straightforward for newbie’s to miss the fundamentals, or for those more experienced to forget about them. So long as there’s a need for SEO, the core elements will always be “importance and authority” and it is important for us to understand what these mean.

This is also called content optimization or “on-page optimization”.

There are a large amount of strategies for making quality content and for on-page optimization, except for now you simply need know that “importance” is predicated on content.

It is not possible to have a good SEO technique without firmly integrating both content creation / optimization and link building. Take a glance at water: it is a unique entity made of elements in perfect combination but if one of these elements is missing, it is not water. SEO works the same way: you want both Significance and Authority for an internet site to attain the very best rankings. Sadly, plenty of folk today are attempting to optimize sites and are forgetting one or the other. Inversely, a site can have superb content that is completely optimized, but if it only has a few inbound links, it probably will not rank well.

However if you’ve a site which has great topical content and you build links from other sites, it will have both it will rank. It would take time, but it will rank. I’d like to answer those questions here, but the answers could fill up many books. There are numerous other subtleties and factors that go into improving rankings, but it is crucial for each one of us, whether experienced or beginner, to realize significance and authority first.


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October 11, 2009 at 7:47 pm

Building Quality Links by Richard Vanderhurst

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Website Linking by Richard Vanderhurst

When it comes to building links and generating coverage of your internet site and products online, there is an ability that frequently gets overlooked. Relationship building gets plenty of lip service these days, but I occasionally wonder how many tiny companies truly, really know how much work goes into it.

Relations go past reading a single blog post or scanning a Facebook page, it implies investing time in somebody. With so much focus today on link baiting, the idea of making the effort to make an individual connection to secure a link has been tossed aside.

Of course, who wants to invest resources in folks when you can make up fake stories story and generate thousands of links in a weekend? The issue here is that expanding your business is about more than building a large amount of links. Sure, link baiting strategies can generate links and can end up in a lift in your search rankings, but you still need to balance the true cost of a link. Is the worth only in the potential search ranking impact, or is it in the possibility for new purchasers and high conversion rates? What about the aptitude for future links from the same sources down the road? It became clearer the links were not built primarily based on worth or credibility. Is a day coming when search engines begin to devalue all links made by link baiting? I suspect it’s much more likely the strategy will begin to wear on folk and lose it’s efficacy.

I also think it’s rather more likely that site owners will start to notice that all those links are not sending much in the way of engaged traffic and possible customers. Anyone that has spent time in a university or raising youngsters knows how simple it is to get attention. You’re making a scene, pitch a fit, dance on a table or do any amount of things engineered to shock or surprise.

When it comes to link bait, you may also get masses of links. Simply won attention is fleeting, it does not last for long. I have seen this occur with links and link baiting. It showed up in a wild fire and then disappeared just as fast.

When I look thru my logs, I could see how very little time this traffic spent on the site, most disappeared with shorter page view times than it might have taken to read even a part of the content.

Just about none of this traffic ended in a conversion and there wasn’t any residual linking effect from the traffic. On the other hand, that same content only generated a few links from bloggers and internet sites in the same vertical.

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September 11, 2009 at 7:29 pm

Paid Links and SEO by Richard Vanderhurst

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paid_links by Richard Vanderhurst

As the speculation over paid links continues to wage lots of trusting entrepreneurs get caught in the crossfire. They frequently hear bits and bobs of info and then have to make calls based primarily on that info. Rarely is the average business owner as totally informed as the average SEO.

Even the average SEO is in the dark a lot of the time attempting to parse statements and alerts manufactured by the search engine members.

One of the areas of bewilderment that many have referring to paid links is knowing when a paid link is truly a paid link, and when is a paid link punished. I believe a fair debate can be a payment doesn’t always need to be financial. Any quid pro quo on a link can legitimately be considered a “paid” link. But don’t fret, Google and the other engines do not work that way.

The party line is that with directories you are paying for the site review. The inclusion into the index isn’t automatic based mostly on payment. Naturally, this ignores the question why paid reviews are regarded as paid links, or why other “paid reviews” do not get the same treatment. One can only presume that somehow directories have established themselves as a valid service business that isn’t simply subject to manipulation. Except for once, the search engines failed to throw the babies out with the bath water. These directories, like every other site, are put to the test by the search engines to ascertain their legitimacy. Almost all of the top quality directories withstood and still maintain their worth while lots of the junk directories were devalued and prevented from passing link juice. Naturally, you may be careful about which list you submit to.

Simply because a list says that you are paying for a review does not make it so. And because an index doesn’t charge for inclusion doesn’t mechanically make it meaningless. Each catalog has to stand on its own merits. The most important thing to have a look for is whether submission and / or payment means automated inclusion. If the catalog you are submitting to gives a manual review of each submission, then that gives you an indication to the list’s overall credibility.

But not all directories that say they review sites essentially do. You can generally tell by doing your own review of sites listed in the directory. If enough of included sites look like rubbish then there’s a good chance the catalog itself is junk and the search may already know it. Another place to find quality directories is in your neighborhood and precise niche. Plenty of times you can find good, quality free and paid directories that have awfully high worth, both to visitors and to search engines. One thing to keep in mind with any list is if it seems to be considered a junk list by the search engines, you will not be punished by being listed.

 There actually is no penalty to sites listed in directories, even if those directories are thought to be junk. At worst, the index itself will not pass any link worth to your or any other sites. This is truly no different than if a nofollow tag was added to each link. If the you’re feeling you will get quality, centered traffic from any special index, then having small search engine price or nofollowed links will not matter a bit. If it is link value ‘re looking for then think about the links you will get from plenty of your website visitors alone, not simply from any single list listing.

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August 11, 2009 at 7:09 pm

Richard Vanderhurst Discusses How to Use Search Engines to Your Benefit

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Online Research


Before you can successfully implement an SEO campaign, you must first recognize what you are ultimately working with: the search engine. You know how it functions and how it crawls throughout your web pages, but how do you use it to your benefit? You must learn how to work hand-in-hand with these search engines in order to achieve a higher ranking.


            Richard Vanderhurst is an expert in search engine optimization and teaches that in essence, what you’re trying to do is algorithmically capitalize your website to a top rank position. You should have this in mind when considering the many aspects of your site, such as content, graphics, structures, titles and any other elements that you have formerly learned that affect your SEO work. Things like meta-tags, links, and keywords are also important.


You must be thinking about how to make your site as open to search engines as possible. Pages must be easy to maneuver, content must be rich, relevant and refreshing, and links must always be live. In his lectures, Richard Vanderhurst suggests you use all the elements of your site to attract crawlers and in return, your site will be boosted in no time. The most vital factor that you should take away from this is that search engines aren’t looking at one aspect of your site, but rather hundreds. Make sure they are awed at every turn.


Furthermore, you’ll need to continue to entertain them throughout the life of your website. SEO is a procedure that’s never-ending. The internet and predominantly, search engines continuously change and so must your own site including the optimization strategies you use. Your efforts must shift with the “web tide”.  Richard Vanderhurst explains that staying on top of that peak search engine ranking can be a difficult task in itself, but it is vital to do so if you intend to get the most out of your site and your SEO work.


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April 4, 2009 at 9:49 pm

Posted in SEO

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Understanding Google’s algorithm by Richard Vanderhurst

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Search engine optimization (SEO) experts around the World spend enormous amounts of time attempting to “crack the code” to provide customers with the most bang for the buck. Most follow formulas developed online, through books and reports or attending seminars, but in the end the majority admit, it’s mostly guess work.


I have been recently accredited by several leading SEO experts for designing a “white hat” algorithm to better understand Google’s search engine behavior and “cracking the code”.


This breakthrough came by generating a large number of web and blog site farms, each containing unique content, separate ip addresses and using the exact same key words. It has been a fascinating journey watching Google’s spiders and robots decide when and how to position these sites during 2008.


Without the use of multiple sites containing the same keyword search term, it would have been next to impossible to see how Google actually positions sites. I’m not sure anyone else has actually achieved this.


Just how valuable is this discovery? The reports I have compiled provide valuable insight to understanding how Google delivers page rank and content to its audience. This was no overnight process; it’s taken nearly a year to assimilate this data by carefully watching these “test beds” as Google orchestrates the placement of these sites like pieces on a chess board.


Today, Google dominates search activity on the worldwide web. Getting top search engine placement with Google generally means more page views and greater profits for businesses.


Page-Rank is a secret algorithm for Google that to this day, has never been revealed and Page-Rank provides the basis for all the web search tools. Here’s how it works, important, high-quality sites receive a higher Page-Rank which Google remembers each time it conducts a search. Google combines Page-Rank with sophisticated text-matching techniques to find pages that are both important and relevant to a search, ingenious!


Google developed these strategies years ago to eliminate people from buying top positions based on the size of their wallets. Google gives its audience, in my opinion, the best results for any given keyword search.


Undoubtedly my data will become increasingly valuable to major corporations in the months and years to come because Google is constantly changing the way it ranks pages, about every 90 days and my sites will follow these changes, thus revealing Google’s new strategy each time as the pages change position.


The fact is, most people have no idea how much Google is growing. According to a number of important public market investors in the tech world, Google is expected to have 90% of market share less than a year from now. has thrown in the towel conceding four percent market share. AOL threw in the towel when they ripped out their innovative 3D-esque search called Full View and Microsoft and Yahoo are stuck in meetings deliberating for at least the next 12-24 months.


Google invested in talent and infrastructure over the past two years while Yahoo has laid people off. Finally, many people have internal stats showing Google already having 80% of the market share right now.


I plan on consulting with a limited number of Fortune 1000 companies over the next few years. I can show them how to stop wasting hundreds of hours of valuable time chasing algorithms and how to gain top SEO placement using “white hat” techniques that will stand the test of time at the top of the Google’s search engine ranking.”

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October 14, 2008 at 10:06 am

Posted in SEO

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