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On-page and Off-page Optimization by Richard Vanderhurst

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on and off page by Richard Vanderhurst

With all of the hot subjects in SEO these days, it’s straightforward for newbie’s to miss the fundamentals, or for those more experienced to forget about them. So long as there’s a need for SEO, the core elements will always be “importance and authority” and it is important for us to understand what these mean.

This is also called content optimization or “on-page optimization”.

There are a large amount of strategies for making quality content and for on-page optimization, except for now you simply need know that “importance” is predicated on content.

It is not possible to have a good SEO technique without firmly integrating both content creation / optimization and link building. Take a glance at water: it is a unique entity made of elements in perfect combination but if one of these elements is missing, it is not water. SEO works the same way: you want both Significance and Authority for an internet site to attain the very best rankings. Sadly, plenty of folk today are attempting to optimize sites and are forgetting one or the other. Inversely, a site can have superb content that is completely optimized, but if it only has a few inbound links, it probably will not rank well.

However if you’ve a site which has great topical content and you build links from other sites, it will have both it will rank. It would take time, but it will rank. I’d like to answer those questions here, but the answers could fill up many books. There are numerous other subtleties and factors that go into improving rankings, but it is crucial for each one of us, whether experienced or beginner, to realize significance and authority first.


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October 11, 2009 at 7:47 pm

Building Quality Links by Richard Vanderhurst

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Website Linking by Richard Vanderhurst

When it comes to building links and generating coverage of your internet site and products online, there is an ability that frequently gets overlooked. Relationship building gets plenty of lip service these days, but I occasionally wonder how many tiny companies truly, really know how much work goes into it.

Relations go past reading a single blog post or scanning a Facebook page, it implies investing time in somebody. With so much focus today on link baiting, the idea of making the effort to make an individual connection to secure a link has been tossed aside.

Of course, who wants to invest resources in folks when you can make up fake stories story and generate thousands of links in a weekend? The issue here is that expanding your business is about more than building a large amount of links. Sure, link baiting strategies can generate links and can end up in a lift in your search rankings, but you still need to balance the true cost of a link. Is the worth only in the potential search ranking impact, or is it in the possibility for new purchasers and high conversion rates? What about the aptitude for future links from the same sources down the road? It became clearer the links were not built primarily based on worth or credibility. Is a day coming when search engines begin to devalue all links made by link baiting? I suspect it’s much more likely the strategy will begin to wear on folk and lose it’s efficacy.

I also think it’s rather more likely that site owners will start to notice that all those links are not sending much in the way of engaged traffic and possible customers. Anyone that has spent time in a university or raising youngsters knows how simple it is to get attention. You’re making a scene, pitch a fit, dance on a table or do any amount of things engineered to shock or surprise.

When it comes to link bait, you may also get masses of links. Simply won attention is fleeting, it does not last for long. I have seen this occur with links and link baiting. It showed up in a wild fire and then disappeared just as fast.

When I look thru my logs, I could see how very little time this traffic spent on the site, most disappeared with shorter page view times than it might have taken to read even a part of the content.

Just about none of this traffic ended in a conversion and there wasn’t any residual linking effect from the traffic. On the other hand, that same content only generated a few links from bloggers and internet sites in the same vertical.

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September 11, 2009 at 7:29 pm

Paid Links and SEO by Richard Vanderhurst

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paid_links by Richard Vanderhurst

As the speculation over paid links continues to wage lots of trusting entrepreneurs get caught in the crossfire. They frequently hear bits and bobs of info and then have to make calls based primarily on that info. Rarely is the average business owner as totally informed as the average SEO.

Even the average SEO is in the dark a lot of the time attempting to parse statements and alerts manufactured by the search engine members.

One of the areas of bewilderment that many have referring to paid links is knowing when a paid link is truly a paid link, and when is a paid link punished. I believe a fair debate can be a payment doesn’t always need to be financial. Any quid pro quo on a link can legitimately be considered a “paid” link. But don’t fret, Google and the other engines do not work that way.

The party line is that with directories you are paying for the site review. The inclusion into the index isn’t automatic based mostly on payment. Naturally, this ignores the question why paid reviews are regarded as paid links, or why other “paid reviews” do not get the same treatment. One can only presume that somehow directories have established themselves as a valid service business that isn’t simply subject to manipulation. Except for once, the search engines failed to throw the babies out with the bath water. These directories, like every other site, are put to the test by the search engines to ascertain their legitimacy. Almost all of the top quality directories withstood and still maintain their worth while lots of the junk directories were devalued and prevented from passing link juice. Naturally, you may be careful about which list you submit to.

Simply because a list says that you are paying for a review does not make it so. And because an index doesn’t charge for inclusion doesn’t mechanically make it meaningless. Each catalog has to stand on its own merits. The most important thing to have a look for is whether submission and / or payment means automated inclusion. If the catalog you are submitting to gives a manual review of each submission, then that gives you an indication to the list’s overall credibility.

But not all directories that say they review sites essentially do. You can generally tell by doing your own review of sites listed in the directory. If enough of included sites look like rubbish then there’s a good chance the catalog itself is junk and the search may already know it. Another place to find quality directories is in your neighborhood and precise niche. Plenty of times you can find good, quality free and paid directories that have awfully high worth, both to visitors and to search engines. One thing to keep in mind with any list is if it seems to be considered a junk list by the search engines, you will not be punished by being listed.

 There actually is no penalty to sites listed in directories, even if those directories are thought to be junk. At worst, the index itself will not pass any link worth to your or any other sites. This is truly no different than if a nofollow tag was added to each link. If the you’re feeling you will get quality, centered traffic from any special index, then having small search engine price or nofollowed links will not matter a bit. If it is link value ‘re looking for then think about the links you will get from plenty of your website visitors alone, not simply from any single list listing.

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August 11, 2009 at 7:09 pm

Google’s future revealed today by Richard Vanderhurst

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Having spent the past 6 months gathering and confirming loads of insider information, these are the answers to some very interesting questions I recently received.


Get ready, you are about to see a different Google, it’s much more than just the number one choice in search engines.


Google has over $200 billion and is adapting itself for the Web & broadband which include fiber networks, data centers, switches, servers and storage devices.


Google’s is seeking bids and installing a fiber network which can only mean that Google ultimately hopes to push massive amounts of voice, video and data close to the end user very shortly.




Get ready to throw away your cables and say hello to Wifi Google. Welcome Google Secure Access client. Think this could be science fiction? Check it out for yourselves at that’s right, Google WiFi is coming to a city near you and is currently part of a free wireless Internet service they’re offering to the city of Mountain View as part of its ongoing efforts to reach out to its hometown and it’s just the beginning.




Next, Google talk “GTalk”,, this service is now available in the USA and many places around the globe. Here’s the scoop, Google’s approach to instant communications includes instant messaging, free PC-to-PC voice calls, sending and receiving voicemails, unlimited file transfers, sending files to your contacts with no file size or bandwidth restrictions and Gmail notifications on your desktop. When you’re signed into Google Talk, you’ll be notified of new messages in your Gmail inbox and the list goes on and on. Be sure and check out a whole slew of new tools and features including 24 language bots. You’ve got to see it to believe it!


In a future release I will be discussing Video on Demand play, a service based around searching and TiVo like functionality. Is an Apple/Google partnership in the works? This could get interesting. For more releases by Richard Vanderhurst visit

Written by richardvanderhurst

October 19, 2008 at 3:01 am

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