Richard Vanderhurst’s Weblog

Advanced SEO Discussion

Richard Vanderhurst discusses the importance of unique SEO content

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Richard Vanderhurst teaches that content is king; it is the backbone and purpose of a website’s existence. The search engine spiders are constantly looking for unique and well written content. With good quality content you can strategically link throughout your site. It is important to have a professional writer create your content, whether you have an in-house or freelance writer.


Here’s why, in recent months Google has changed the way it evaluates on-page content. It is compared against other websites using the same keywords. Sadly, most SEO engineers aren’t aware of the level of sophistication built into these software enhancements developed by Google in 2008, frankly, they are nothing short of phenomenal. Richard Vanderhurst makes it a point and drives this home to his students in many of his classes. (


Your first step is to have thoroughly researched your keywords. The next step is to create solid, compelling content that will grab your visitor’s attention and make them interested in what you have to offer.


Find out what your audience is looking for, and then find a solution to their problem. The key is to find them answers to the questions that they don’t have the opportunity to ask. Don’t expect them to email you or browse FAQ pages. It is so important to give visitors the answers they’re looking for and keep this information continuously updated.


Remember, the longer you can keep them on your site, the greater the chance that you will build their trust, and then you can help them with a solution to their problem. (



Written by richardvanderhurst

March 2, 2009 at 10:32 am

Posted in SEO

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